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Colombian Hass avocado ready to make a touchdown at the Super Bowl

A team made up of Colombian institutions and businessmen is making strategic plays to accumulate yards and score during the LVII version of the Super Bowl, the longed-for touchdown that will give victory to Hass avocado exports towards the United States.

This Sunday, Feb. 12, the inaugural game will be between the Kansas City Chiefs and the Philadelphia Eagles at 6:30 p.m. local time at State Farm Stadium in Glendale, Arizona.

After Thanksgiving, this is the event for which families and friends gather the most in the United States. Over the years, the Super Bowl has also become a cultural spectacle and a food festival where guacamole is king.

Last year alone, 139.4 million lbs (62.23 million kg) were consumed, according to data from Tiger Fitness.

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